What Is Digital Marketing And What Is The Importance For A
Business To Hire A Digitial Marketing Consultant?
Digital Marketing or Social media is the collective of online communications channels dedicated to community-based input, interaction, content-sharing and collaboration.
Examples of Social Media are websites and applications dedicated to forums, microblogging, social networking, social bookmarking, social curation, and wikis are among the different types of social media.
Social media is that dominating force in the modern world that can change minds, create more business leads, increase sales or build and shape a brand or business.
Millions of world wide individuals have become addictive to spending hours on Facebook, or waking up at midnight to check for Tweets? Or are cking Snap Chat all during the day setting up short stories with quick camera pictures.
In essence the impact Social Media has infilterated our societies on a worldwide branding scale that will only increase according to statistics on a yearly basis with no ceiling cap for consumers.
Over the years, social media sites have also proven to be effective platforms for marketing, advertising all kinds of digital, physical, and medicinal products.
Human nature by default has been programmed to be socially active to a certain extent, yet some individuals are more active, while others are less so!
However,our societies in keeping up with the trends on a global ecommerce have increased the connectivity of consummers and network with each other.
And, in this age of digitisation, people have found ways to be socially active on the internet on a 24-7, 365,basis which is possible with the advent of the numerous social networking platforms and apps.
Now, even dating aond marital relationships begin, grow and end on Social Media. People no longer need a personal handshake or face-to-face meeting to become acquainted in establishing a dating relationship.
On a global scale, Social Media or Digital Marketing has escalated tremendously determined by the geographic location, the ages of consumers, and the income levels of shoppers online.
One example of Social Media sites is FaceBook and Instragram are the number one Socail Media sites in United States and a few other countries but Facebook is not the number one media site in other countries like Japan.
In Japan, Line, the homegrown platform, is by far the most popular social network. Even global behemoths YouTube, Facebook and Twitter trail Line. But Facebook's photo-focused service Instagram is among the fastest-growing social sites in Japan.
Humble Bunny.com which is one of Japan's leading online network reported as of Jan 6, 2017 Instagram has grown in numbers by leaps and bounds over Facebook in Japan due to the idea of instant photos.
As per the statistics revealed on Statista, approximately 2 billion users used social networking sites and apps in 2015. And, with the increased use of mobile devices, this number is likely to cross the 2.6 billion mark by 2018.
So, in this article, we discuss some of the most popular social media sites that are being explored by the world today. You can find out if your favourite social media platform is a part of this list and even learn about some really good online social platforms that you can start using today.
Facebook is a popular free social networking website that allows registered users to create profiles, upload photos and video, send messages and keep in touch with friends, family and colleagues. According to statistics from the Nielsen Group, Internet users within the United States spend more time on Facebook than any other website.
So, my point is with all of these plethoras of different Digital Social Media sites…. how can a business, small, medium or large afford Not to be involved,branded,and daily actively implmenting the “Free, “Organic” defined as “Free Traffic” instituted by Digital
Social Media Platforms that daily have millions of visitors on their sites purchasing products.
So attention business owners who need Digital Social Media to generate leads for your business, to become “branded” in your online niche, and to increase your sales potential with “Free” defined
as “Organic Traffic” from Digital Social Media. We realize that you business owners may not be qualified or experienced in Digital Social Media, nor do you have the time during operatinal hours in your business
to perform the Digital Social Media marketing for your buinesses yet your business owners are loosing global massive traffic and sales by not integrating with Digital Social Media Platforms.
And statistically proven mostly worldwide over all percentage of consumers on the average shop online through Digital Social Media Platforms.
Therefore, all businesses that do not hire a Digital Social Media Expert to “brand” them and to “promote their business niche”on the Internet is definitely loosing unlimited sales from “free” or “organic traffic by not integrating with Digital Social Media Platforms.
Now lets statistically examine the “consumers sales potential” from a few Digital Social Media Platforms:
1. Facebook larger companies spend over $100 million on Facebook.
This is the biggest social networking site with the largest number of users. There are more than 1 million small or medium sized businesses advertising here and it is estimated that larger companies are spending as much as $100 million on Facebook advertising per year.
Twitter is loved for spreading the word via tweets. This site has revolutionized social media. Approximately 81 percent of Twitter’s advertising revenue comes from mobile and there is a $200,000 cost estimated for a 24-Hour Promoted Trend on Twitter.
LinkedIn helps to build professional networks and engagement with other users. It is the world’s largest professional network being used for this purpose. Today, it has over 332 million users and each second adds two new members, all of which attracts marketers.
4. Google +
This site has 300 million monthly active users and is used for relationship marketing. It has over a 53 percent positive interaction between Google+ users and brands.
YouTube was expected to generate $5.6 billion in gross revenue in 2016. Currently, there are 6 billion hours of video watched on YouTube per month and 1 billion videos watched over mobile phones per day.
Pinterest marketing is another social media tool helping brands to grow rapidly. There are over 70 million users of Pinterest of which 80 percent are women and 20 percent are men.
Over 9 million users have connected their accounts to Facebook.
Marketers know the usefulness of Instagram marketing and use Instagram to market products and services. It is a wonderful platform to share visual stories.
There are more than 300 million monthly active users on Instagram, of which 75 million are daily active users. Instagram is widely being used for business marketing.
This microblogging platform is used for sharing photos, videos, audio, quotes, text or anything that you’d like to market. It has more than 420 million users and 217 million blogs created, making it a favorite.
This image and video hosting social network has over 3.5 million images uploaded daily by users and offers massive online photo storage.
Reddit is a social networking site used for entertainment purposes, where registered members share content and direct links. It has 174 million monthly unique visitors.
So What Are The Differences In These Top Social Networking Sites That Increases People To Become Daily Active Consumers?
Twitter is a free microblogging service that allows registered members to broadcast short posts called tweets. Twitter members can broadcast tweets and follow other users' tweets by using multiple platforms and devices.
Google+ (pronounced Google plus) is Google's social networking project, designed to replicate the way people interact offline more closely than is the case in other social networking services. The project’s slogan is “Real-life sharing rethought for the web.”
Wikipedia is a free, open content online encyclopedia created through the collaborative effort of a community of users known as Wikipedians. Anyone registered on the site can create an article for publication; registration is not required to edit articles. Wikipedia was founded in January of 2001.
LinkedIn is a social networking site designed specifically for the business community. The goal of the site is to allow registered members to establish and document networks of people they know and trust professionally.
Reddit is a social news website and forum where stories are socially curated and promoted by site members. The site is composed of hundreds of sub-communities, known as “subreddits.” Each subreddit has a specific topic such as technology, politics or music. Reddit site members, also known as, “redditors,” submit content which is then voted upon by other members. The goal is to send well-regarded stories to the top of the site's main thread page.
Pinterest is a social curation website for sharing and categorizing images found online. Pinterest requires brief descriptions but the main focus of the site is visual. Clicking on an image will take you to the original source, so, for example, if you click on a picture of a pair of shoes, you might be taken to a site where you can purchase them. An image of blueberry pancakes might take you to the recipe; a picture of a whimsical birdhouse might take you to the instructions.
Digital Social Media Network's Monthly Active Users Infomation:
Statisical Monthly Active Users
Vine (In January 2017, 200,000,000
Visual size comparison
Again, on this graph you can see the three large circles dominating the rest. Only Twitter and Reddit battling it out for the fourth space seem to come close to the top 3. However, in Russia VK has a huge penetration, dominating the Russian speaking world as Facebook does globally.
Here Are The Top Digital Social Networking Sites Comparison Status:
The World Map of Social Networks 2017 States As Follows:
Take a look at the visualization showing the most popular social networks around the world. The World Map of Social Networks 2017 is based on recent traffic data (January 2017).
And wait, we have You Tube-logo news for you! There is some indication that a new social network might take the to spot. YouTube might be taking over Facebook in unique monthly visitors:
YouTube – 2 – Compete Rank | 2 – Alexa Rank
Facebook – 3 – Compete Rank | 3 – Alexa Rank
WhatsApp added another 100 million monthly active users reaching 1.3 billion and leaving Facebook Messenger behind with 1.2 billion monthly active users. Both of these mobile platforms are owned by Facebook.
WeChat took the 3rd position as it passed QQ with more than 70 million monthly active users as QQ continues to slide.
Social Networking App
Monthly Active Users
Messenger (owned by Facebook) 1,300,000,000
WhatsApp (owned by Facebook) 1,300,000,000
QQ Chat 861,000,000
Instagram (owned by Facebook) 800,000,000
The Final Statistics For Digital Social Media Platform For FaceBook In 2017 Are As Follows:
It's important to use only one Social Media Platform to exhibit the quick growth increase of “consummer buying power” so I will examine Facebook as an example.
Facebook jumped by 60 million monthly active users from 1.94 billion in March 2017 to 2.01 billion as of June 30, 2017 (Later updated to 2.07B).
The rate of growth seems to continue at 20 million active users per month. So, by the end of the year we should see 2.1 billion Facebook monthly
active users. Here’s the post where Zuckerberg announced the news:
So as we perceive,the Social networking sites and apps are going to grow even bigger as people adopt them into their everyday lives. In this article we have listed the mobile-first social media platforms.
But the Facebook mobile app would dominate this list with 1.2+ billion monthly active users. As smartphones’ adoption continues, the share of the desktop use of Social Media Platforms will fall.
For list of social media apps that are smaller check List of virtual communities with more than 100 million active users from Wikipedia.
In Conclusion, we have accurately researched and exhibited statistical documentation that our global enviorement has implemented Digital Social Media and has changed the most
“face of consumer buying power” to the unlimited degree of traffic and sales potential for all businesses. We Digital Social Media Consultants are cognizant that So, in essence it is imperative for all business owners to
hire Digital Social Media Consultants to brand their company, to promote their business products or services,to utilize all Digital Social Media Marketing techniques,
to ensure a continuim of consumers, and to increase their business sales revenue.
To reiterate, as a professional, Digital Social Media Consultant I am cognizant that you business owners are too busy running your business and you don't have the time or energy
to learn the complexity administration of Digital Social Media Marketing. So I offer my Digital Social Media Expertise to provide and complete all of your Digital Social
Media objectives in the branding estabishment of building your business online presence.
To Your Success,
1 Media Queen Digital Marketing Consultant